Project for Planus International Expansion: Participation in Saudi Building Expo 2024

As part of its international expansion strategy, Planus S.p.A. took part in the Saudi Building Expo 2024, held within the international trade fair The Big 5 Riyadh, one of the leading events for the construction and building services sectors in the Middle East.

The company's participation was aimed at promoting a highly innovative product such as Toilé, developed entirely in-house and representing the quality and expertise of Made in Italy. The objective was twofold: on the one hand, to enter new strategic markets with strong growth potential, such as Saudi Arabia; on the other, to establish and strengthen commercial and institutional relationships with construction professionals, designers, importers and local distributors.

Through its presence in Riyadh, Planus had the opportunity to present its solutions to a highly qualified international audience, further strengthening its internationalisation journey while expanding its network in a rapidly evolving market, in line with Saudi Arabia's Vision 2030 programme.

The project was co-financed by the Lazio Region under the "Voucher Internazionalizzazione PMI 2025" programme, which supports the participation of small and medium-sized enterprises in international trade fairs to facilitate access to foreign markets and foster growth and competitiveness.

Thanks to this support, Planus was able to approach its entry into a new market in a structured way, enhancing its technological expertise and opening up new opportunities for commercial development on a global scale.

Participation in the Saudi Building Expo 2024 represents a strategic step towards new international business opportunities for Planus and provides a growth model that can be replicated at other international trade fairs.